TRE:66 – THIS is Exactly How You WIN In Business with Chris Donaldson

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If you’re struggling to get ahead and have obstacles to overcome in business, Chris Donaldson can show you the way. He took over his family’s real estate education business after a devastating hurricane tore everything apart in 2005, built it through the housing recession of 2008 to a leading school in the industry, and today is responsible for laws being written in real estate regulatory law books around the country.


3 Main Takeaways:

  1. Accountability creates discipline. Discipline creates action. Only action gets you results.
  2. Copy cats can never copy as fast as creators can create. Stay focused on your goals and don’t worry about what your competition is doing.
  3. Always run your decisions through the lens of “will this help my customer or end user?” 


Show Notes:

1:53 – Can you elaborate on what “Parkinson’s Law” is, and how it may be affecting everyone listening right now?

  • Parkinson’s Law states that a task will expand to take up the time allotted to it.
  • As an entrepreneur, you are accountable to yourself and have the ability to make a task take as long as you allow.
  • Squeezing these time frames and not giving ourselves too much time to complete a task can be a huge win for many people.
  • Chris mentions that calling your shot publicly and creating that accountability can help you accomplish the task as well.

9:15 – How did you get started as an entrepreneur?

  • Chris now runs his family business that was started by his grandfather, even though he vowed to himself to never get into the family business!
  • When hurricane Katrina hit New Orleans, his entire family and business was dispersed and falling apart, and he felt a calling to get in and help rebuild it.

14:40 – You offer training and education for real estate agents, how has the digital landscape changed the way you interact with your clients?

  • “We are a great example of how the landscape created so many examples as long as you didn’t hide from it.”
  • In the beginning, all courses had to be done in a classroom by law and by 2002, Chris’ dad brought him in for help on how to start figuring out the “internet” stuff.
  • Chris tells a story of how he had to fire the Yellow Pages in 2011 because it was clear to him that the old way of doing things wasn’t creating results.
  • When you focus on the customer and the end user and how to create value for them, you will always win.

39:50 – It’s important to stay relevant and pivot when things change.

  • If you have money to invest in a business but don’t know what to do, invest that money into a skill.
  • If you have the opportunity to learn any skill, make it sales, customer service and how to deal with people.

44:13 – How do you manage your time and your family business?

  • Chris says everything is carved in water and it changes day to day.
  • He knows what he is trying to do intentionally, which guides his day-to-day actions.
  • Night before, he wrote his todo list. Then puts a 1, 2 or 3 next to the items. 2 doesn’t get done until 1 is finished, etc.

50:25 – What is one piece of advice you would give yourself 5-10 years ago?

  • Stay humble and keep growing. You don’t have to know everything.

52:33 – Where can everyone find you online?@theChrisDonaldson on social media.

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